Track & Topics

Conference Themes and Topics

TMCT 2026 welcomes research that sits at the intersection of tourism, hospitality, and computing technologies, with a strong focus on how the sector is being transformed by AI, automation, data, immersive systems, and digital infrastructures.

Across the conference tracks, TMCT addresses eight core thematic areas: Artificial Intelligence and emerging technologies in tourism operations and experiences; education, skills and research methods for a digitally transformed workforce; sustainability supported by smart systems and responsible digital innovation; tourism management and innovation, from planning and competitiveness to new experience design; a dedicated special line on Health Tourism (Call to Pitch by the Pestana Group); marketing, consumer behaviour and digital experience, including UX/AX and interactive platforms; psychology and human resources, examining how technology reshapes people, work and well-being; and law, ethics and regulation, covering privacy, governance, accountability, and responsible innovation in tourism and hospitality.

Artificial Intelligence, Automation & Emerging Technologies in Tourism
Tourism Management
  • Artificial Intelligence in Tourism and Hospitality
  • Service Robots, Automation and Robotics
  • Digital Transformation Processes
  • Virtual, Augmented and Mixed Reality
  • Digital Twins in Tourism
  • New Technologies in Innovative Practices
  • Internet of Things (IoT) for Tourism Operations
  • Blockchain for Transparency and Traceability
  • Cybersecurity and Ethical Dimensions of Digitalisation
  • ICT and Social Media in Tourism and Hospitality
  • Big Data and Analytics for Decision-Making
  • AI-Powered Personalisation in Micro-Learning Paths
  • Chatbots and Agents: AI as a Just-in-Time Learning Companion
  • Wearable Technologies and Destination Simulation
  • Emotion, Attention and Predictive Processing in Digital Tourism
  • Neuroaesthetics and Sensory Design
  • Technologies in Tourism and Hospitality Education
  • Digital Skills Development for Tourism Professionals
  • Digital Transformation in Tourism and Hospitality Training
  • New Research Methodologies Using AI
  • Curricular Development in Tourism and Hospitality
  • Pedagogical Strategies and Practices
  • Competencies Development
  • Education and Sustainability
  • Challenges in Tourism and Hospitality Education
Education, Skills & Research Methods in Tourism
Tourism Management
Sustainability in Tourism and Hospitality
Tourism Management
  • AI and Digital Technologies for Sustainable Tourism
  • Smart Tourism Systems and Sustainability
  • Automation and Robotics for Resource Efficiency in Tourism
  • Virtual, Augmented, and Mixed Reality for Low-Impact Tourism
  • Big Data and Analytics for Sustainable Decision-Making
  • Digital Tools for Carbon Monitoring and Emissions Reduction
  • Green Digital Innovations in Hospitality
  • Digital Customer Experience and Responsible Traveller Behaviour
  • Technology-Enabled Circular Economy Models
  • Internet of Things (IoT) for Energy and Water Management
  • Smart Destinations and Smart Cities for Sustainable Tourism
  • Digital Accessibility and Inclusive Tourism
  • Workforce Digital Skills for Sustainable Transformation
  • Sustainable Digital Business Models
  • Technology for Sustainable Cruise, Coastal, and Urban Tourism
  • Digital Transformation for Tourism Resilience and Climate Adaptation
  • Leadership for Sustainability
  • Sustainability Practices in Tourism, Hotels and Restaurants
  • Tourism Sustainability
  • Overtourism and Social Impacts of Tourism
  • Co-creation of Value in Tourism Services
  • Tourism Planning and Management
  • Smart Tourism & Smart Destinations
  • Tourism Experiences
  • Methodological Issues in Tourism and Hospitality
  • Future Trends in Tourism and Hospitality Marketing and Management
  • Innovation and Product Development in Tourism and Hospitality
  • Creative Placemaking, Creative Tourism, and Place Branding
  • Entrepreneurship in Tourism Marketing
  • Tourism Innovation and Competitiveness
  • Gastronomy, Food Tourism, Agro-tourism and Wine Tourism
  • Cultural Tourism, Literary Tourism and Film-induced Tourism
  • Ecotourism, Active Tourism, Health and Well-being Tourism
  • Shareable Tourism and the Collaborative Economy
  • Aging and Well-being in Tourism
  • Community-based Tourism
  • Strategy, Competitiveness and Entrepreneurship
  • Tourism Observatories
Tourism Management & Innovation
Tourism Management
Health Tourism - Special line (Call to Pitch by Pestana Group)
Tourism Management
  • AI in Health Tourism
  • Telemedicine Travel Pathways
  • Wearables & Health Travel
  • Remote Monitoring for Medical Tourists
  • Smart Hospitals for International Patients
  • Health Data, Privacy & Trust in Tourism
  • Cybersecurity in Medical Travel
  • Digital Therapeutics Tourism
  • VR/AR for Recovery Tourism
  • Robotics in Clinical Tourism
  • Digital Twins for Treatment Planning Travel
  • AI-Personalised Wellness Stays
  • Sport Tech & Performance Tourism
  • Recovery Tech in Sport–Wellness Tourism
  • Marketing Tourism Places and Events
  • Tourism Marketing and Sustainability
  • Tourist Behaviour in Social Media and Interactive Platforms
  • Tourist Decision-Making and Behaviour
  • Marketing and Designing the Tourist Experience
  • Destination Marketing and Management
  • Cross-border and Cross-cultural Tourism Marketing
  • Events and Place Marketing
  • Digital Marketing and Social Media
  • Neuromarketing in Tourism
  • Gamification in Tourism
  • UX and AX Design in Tourism
Marketing, Consumer Behaviour & Digital Experience in T&H
Tourism Management
Psychology & Human Resources in Tourism
Tourism Management
  • Human Resource Management and Organisational Behaviour
  • Psychological Well-Being of Tourism Professionals in Digital Ecosystems
  • Technologies Supporting Recruitment and Selection in Tourism
  • Leadership and Organisational Climate in Digital Transformation
  • Impact of Technology on People Management
  • Neurotourism and Behavioural Approaches
  • Qualitative and Mixed-Methods in Neurotourism
  • Emotion, Attention & Human Behaviour in Tourism
  • Labour Law in Tourism and Hospitality
  • Regulation of Tourism Developments
  • Contract Law
  • Consumer Rights and Liability
  • Environmental Law
  • Ethics, Leadership and Corporate Social Responsibility
  • Data Privacy, Data Governance and Digital Ethics in Tourism
  • Neuroethics and Responsible Innovation in Tourism Technologies
Law, Ethics & Regulation in Tourism & Hospitality
Tourism Management