Prof. Carlos Flavián is a Professor of Marketing at the University of Zaragoza (Spain), Director of the METODO Research Laboratory, and Editor-in-Chief of the International Journal of Consumer Studies (IJCS). Recognized by Clarivate as a “Highly Cited Researcher” since 2023, this distinction reflects the international visibility and impact of his research on consumer behavior and digital consumption. His research focuses on consumer behavior in technology-mediated environments and has evolved alongside technological changes, shifting from early studies on online interactions, influencers, and usability to artificial intelligence, service robots, and immersive technologies such as virtual or augmented reality.